eCommerce is now getting closer to B2B. According to Statista  B2B e-commerce sales via a website amounted to roughly 96.5 billion British pounds. E-commerce accounted for a 19% share of total business turnover in the United Kingdom in 2016. For B2B merchants, especially for manufacturers with a lack of eCommerce experience that can be very challenging to set up the plan on how to start.

One more thing is that eCommerce journey should be considered in terms of customer experience. Ask yourself – What are the main difficulties in the buying process now? How can you transform your customer experience? To help you answer these questions, we’ve gathered some good insights on B2B eCommerce.

Think About Convenience

If you make eCommerce website as simple as possible, at the same time efficient (selling the right product, with the right features, delivered at the right time) then you win the competition. Becoming more convenient means you should be aware of what your customers expect for. It might be the ability to order 1 item of a product which is only available in large quantities or one-click reordering. It might be eCommerce platform for internal sales teams that gives them the ability to place orders on behalf of their customers. It all depends on your particular business needs.

Choose Right ERP

If you use an ERP system ( the system which records products, inventory levels, customers, contracts, credit limits, pricing, and much more details), try to get that integration right. When you’re launching B2B eCommerce, you will probably need to integrate eCommerce to the ERP in real time. Often this leads to the situation that you simply understand that ERP system you use is no longer satisfying for eCommerce business needs. The sooner organizations understand this, the sooner they’ll ramp up their B2B eCommerce revenues.

Progressive Web Apps

Progressive Web Apps (PWA) are the future of eCommerce. Well, although they have been mostly used in B2C, PWAs are well-suited to B2B. Rapidly loading product detail pages (PDPs) for large catalogues, offline support for commonly-accessed product information, and push notifications are only a few of the benefits of PWA for B2B.

Use Best Practices from B2C

Whether a merchant is selling to consumers or businesses, they must figure out how to enhance customer experience that will attract new customers and make them come back. As a result, over the course of the next year, B2B vendors will be forced to handle the same challenges and experience many of the same trends as B2C brands and retailers. Of course there is a big difference between B2C and B2B eCommerce

For instance, in the B2B space, products are typically more expensive and complex than B2C products, so the losses are higher if a product is represented poorly.

Having more than 8 years experience in B2B we focus on taking the best from B2B and eCommerce to provide the great customer experience.