Everybody knows that ranking higher than your competitors on Google and other search engines is a must. Ecommerce websites should provide useful content with fair product descriptions to have huge outreach to the target audiences. An effective eCommerce SEO can help you reach out to the number of people who can take advantage of your products and services. This would lead to an increase in your sales statistics. Here are eCommerce SEO strategies to promote your website, online business or online store in the most effective manner.

• • Use iframes for Duplicate Content: If your website has repetitive content that should appear on every page or in case your product descriptions are not unique then it is always better to place them inside an iframe with an invisible border. Users won’t know that the data technically resides on another page search engines and will not penalize you for duplicating content.

• Product Descriptions With Appropriate Links: Link building is huge for website promotion. Interlinking of products is an effective thing to do with eCommerce websites, where one product links with another targeting long-tail keywords.

• Develop SEO Keyword Field in Product Database: The same as every product record in your catalogue usually has a unique name, price, and other attributes, it’s better you also create an SEO keyword field that is displayed in the Meta tags, title tags, and if possible the body as well. In addition to this, when adding products to the website, make sure you enter commonly search for keywords in this field. People mostly search by their brand name or item number.

• Have Unique Keyword Meta Tags: Make sure to have unique Meta tags, including keywords and description on every product page. Though Meta content doesn’t openly affect your ranking, unique tags can help you prevent duplicate content penalties. In addition, never try to stuff keywords into your Meta tags that aren’t appropriate to the specific page they are on.

• Avoiding More Usage of “View” or “More”: On your product category pages, make sure you link to the individual product pages with anchor text that contains more than just words like “View” or “See more”. We must avoid Vague terms because they tell spiders nothing more about your products.

• Selecting Primary Pages: It is important to understand that not every page on your site deserves similar optimization. We should assign the primary SEO pages, (category and product pages) to receive most of the PR flow by capping PR flow on less important links. You can achieve this task via Javascript links, form submit links, the no-follow tag or the robots.txt files. This will improve the rank of your website.

If you’re maintaining an eCommerce web site, you’ll need to maximize your keywords in order to obtain the best ROI. By doing this, your eCommerce website will improve visibility in search engines. People are more likely to find you if you have a higher search rank. The more we have traffic, the higher the probability of making a sale. Online eCommerce websites need to carefully research the needs of their business and plan accordingly. The goal of this market research is to discover:

– Who are your potential customers?

– What do your potential customers want?

– What is their demographic?

– Who are your competitors?

– What are your competitors offering?

– How are your competitors reaching their customers?

No doubt, these days proper SEO methods has become an essential business strategy that needs to be implemented in order to prosper in the fast-growing market. For an eCommerce business, it’s important to target not only traffic but target traffic that converts. Hire dedicated SEO Experts to promote your products.