How to Adapt Your Business in a Digital World?
What does “digital transformation” mean? How should you prepare yourself and your business to this new world? Why it’s so essential?
Digital transformation is the latest trend which is in the wake for a long time. It’s changing the way businesses communicate with customers and how they conduct processes.
Elements of Digital Transformation
1. Digital technologies
Technologies are a crucial component of digital transformation. When adding new technologies to your business it’s important to consider potential outcomes. Don’t add additional technology just because it’s f innovative. All changes to your tech stack or new software should be outcome-focused.
2. Customer experience
Digital transformation should be customer-driven. Great user experience is now needed to get new leads. The main aim of your transformation should be to streamline your teams, processes, and operations to better serve your customers and provide them with customer experiences that will differentiate your brand from competitors.
3. Company culture
Digital innovators don’t just change the business processes but the company culture as well. Everyone working in service must be working towards a better way of doing business. This means empowering employees to share ideas and take measured risks to spark new innovation.
Social Trends Driving Digital Transformation
1. Most shoppers go online for purchases
One of the most fundamental changes in consumer behaviour is where people are shopping (which inevitably also influences when, what, and now they’re shopping as well). Shoppers are buying everything from clothes and luxury goods to toiletries and food online. In fact, one study estimates that 20% of global grocery sales will be online by 2025.
2. Many brands need an online presence
Long gone are the days of looking through store windows to research a product. People don’t just want to see your website to get information about your products, but also to a sense of your brand. A well-made website creates not only a frictionless buyer journey but also an overall positive user experience.
3. Most of today’s work is done online
Today, people spend, on average, 24 hours out of every week online. From work to shopping and maintaining social relationships, people’s digital time makes up a significant portion of their work and personal lives. Even B2B businesses, which have traditionally more offline presence than B2C are moving more and more into the ecommerce space.
