PistonHeads.com is one of the biggest automotive portals. It was founded in 1999, and it’s known around the world for its large and devoted online motoring community, distinctive editorial tone and bustling used car marketplace.

Challenge

Initially, PistonHeads wanted TMotions to manage test automation and later they assigned development tasks as well.  Several changes were needed to be done to already implemented Piston Heads’ website: dealer’s page, some modifications in selling and buying pages. Also, there were some GDPR-related queries and some enhancements were required in the existing system to improve the user experience.

Solution

Dealer page

The changes were done in Dealer’s page to make it easy for customers to advertise their products and to let admin adding or deleting fields per customer’s requirement.

Also, they fixed the bugs present in the previous system and developed new features for them. The GDPR related queries were also entertained which mainly included Removal of user’s data form DB.

Register/Login page

Customer needs to provide basic information about themselves like name, email, password  etc. And if an already registered customer can directly login through its credentials.

 

Buyer page

At buyers page user needs to select the product category like Motorbikes, Cars, Parts & Plates etc. then they can search the desired product with various filters such as model, location price range and much more. After selecting the desired product once they are satisfied with all the specifications, they can contact the seller through Email or Phone.

Seller page

At sellers page firstly customer needs to select the product category. Then there is a create my advert tab which will redirect a user to another form where they can enter/upload the details specification, contact details, picture of the product. Hence they can advertise their products through this functionality.

Events page

Through Event Page, admins and users can add various events, specifies the Attendees. Users are able to browse events, filter them, add them to their calendar.

Forums

It is a platform inside the system to share experiences or to discuss anything related to the automotive industry.

Results

The user experience was improved to make sure that browsing through the website is easy and a higher conversion is achieved. As a result, PistonHead has become of the biggest and most powerful platform to advertise, sell or buy vehicles and its spare parts. It is widely accessed not only by dealers but by individuals also as it comes with all the information of the product as well as the reviews by other customers.  It has proven to be of great potential through ad revenue generation. The large audience was reached, it has over 4 million visitors per month.